Creating Cultures of Shared Accountability & Ownership Through Metrics


Jun 01 2021


2:30 pm


As leaders, we know that establishing goals and measuring performance adds rigor and discipline to the profession of fundraising. Without it, teams and people often engage in busy work, which does not necessarily move the organization forward in achieving its objectives. A few years ago, The University of Alberta began to experiment with a new way of setting metrics that involves a “sliding scale” or range. As leaders piloting this new system, we have found that this creates a sense of shared ownership in setting metrics, increases personal accountability, and facilitates more strategic conversations about pipeline development. This session will discuss this approach, along with the culture building tactics to help them take root.

Learning Objectives

  • Upon completion, participants will be able to connect tactics like metrics to a strategy for culture change.
  • Upon completion, participants will be able to think critically about an alternative way of measuring performance.
  • Upon completion, participants will have the tools and resources needed to adopt this model into their own practice.