In the ever-increasingly competitive world of fundraising, it’s critical to not only understand the voice of your institution but to secure a share of that voice for strategic and consistent advancement messaging. Being heard above the drum of wider communications starts from within. With a clearly articulated marketing and messaging framework, you can streamline internal communications and create alignment across all departments, so nobody needs to jockey for the position.
Learning Objectives
• Have a strong advancement representation in your comprehensive communications/marketing plan
• The importance of consistent messaging in your marketing and advancement materials
• Streamline internal communications and create alignment across all departments
Zahra ValaniDirector of Advancement & Communications, Hillfield Strathallan College