Associate Director, Planned Giving, Carleton University
Do you ever feel like people aren’t willing to share their marketing material, strategies or ideas? Well, you don’t have to battle orcs and dragons to create your own “precious” marketing strategy – all you need to do is attend this session. Attendees will walk through a proven, strategic and proactive marketing and outreach approach to legacy giving, and leave with valuable tools, techniques and ideas they can use.
Review a successful legacy giving marketing plan
Understand why a marketing plan is important/imperative
Walk away with tools you can use at your own institution