My Precious Legacy Giving Marketing Plan


Jun 08 2021


12:00 pm


Do you ever feel like people aren’t willing to share their marketing material, strategies or ideas? Well, you don’t have to battle orcs and dragons to create your own “precious” marketing strategy – all you need to do is attend this session. Attendees will walk through a proven, strategic and proactive marketing and outreach approach to legacy giving, and leave with valuable tools, techniques and ideas they can use.

Learning Objectives

  • Review a successful legacy giving marketing plan
  • Understand why a marketing plan is important/imperative
  • Walk away with tools you can use at your own institution