Netflix Series Partnership Promotes Glassblowing Education

Date

Jun 01 2021

Time

12:00 pm

Speaker

While Sheridan has taught glassblowing for 50 years, our program was experiencing declining enrolment. To boost our visibility and reach new markets, we partnered with marblemedia – a television production company, both behind the scenes and in front of the camera, to create a first-of-its-kind, competition-based TV series about glassblowing called Blown Away that aired globally on Netflix. The partnership dramatically expanded our reach and generated significant excitement with prospective students. This session shares our integrated marketing and communications blueprint for a novel approach to demonstrating academic reputation and enhancing traditional program marketing efforts.

Learning Objectives

  • Understand how we gained executive buy-in for this investment
  • Learn how we decreased costs and boosted results through our partnership with the production company
  • Recognize the core components of an integrated marketing and communications campaign and how to recognize and ignore distractions that abound