Prospect Research and Frontline Fundraising: Communication and Collaboration


Jun 15 2021


12:00 pm


The important relationship between prospect research and frontline fundraising can easily be lost in spreadsheets, research profiles, and wild goose chases for hidden millionaires. Join Adam Fox and Eli Clarke from the University of Toronto, to learn how they collaborate to engage donors and secure annual, major, and planned gifts. This session will demonstrate how prospect researchers and frontline fundraisers can work together to identify prospects and donors for discovery, cultivation, and stewardship. The session will also explore working across faculties and divisions to foster a donor-centric approach and relationship.

Learning Objectives

  • Learn to collaborate and communicate effectively between frontline fundraisers and prospect researchers
  • Create a relationship to achieve individual and collective goals
  • Turn prospects into engaged alumni and donors