As we wrap up our capital campaign, we need to identify new prospects and start cultivating them. We will discuss how Ashbury used enrollment and annual giving campaigns, and how these can help with their impact on database clean up.
Learning Objectives
• Identify ways we can identify new prospects after a capital campaign
• Discuss ideas for database cleanup
• Use enrollment giving and annual giving campaigns to identify prospects
Eliza BianchiAssociate Director of Development, Ashbury College
Stephanie YoungDirector of Development, Ashbury College