Strategies for Developing Inclusive Fundraising & Alumni Engagement Practices
Mariya YurukovaSenior Development Officer, Arts, Queen’s University
Tanya Hannah RumbleDirector of Development. Faculty of Arts, Ryerson University
The donors of today and tomorrow are different. In higher education, the increasing diversity of our student population has not translated into diversity among our engaged alumni and major gift donors. Before we request, we need to invest in building relationships with BIPOC, LGBTQ2S and differently abled alumni. This session will explore critical considerations and strategies to inclusive advancement practices. From hiring and supporting diverse advancement professionals to leadership and volunteer engagement to major gifts strategies and collecting the data to inform decisions and establish benchmarks.
- Deepen understanding of the barriers experienced by BIPOC alumni and reasons for disengagement with alumni and annual giving programs
- Understand strategies to begin collecting and measuring diversity in your alumni database and increasing the diversity within those alumni who are also donors
- Identify strategies to meaningfully appeal to diverse alumni and engage them in alumni programming, events, and philanthropy.